In today’s ultra-digitized world, it would be fair to say that the majority of people on the street have at least one account on one of the major social media platforms like Facebook, Twitter, Instagram, or Snapchat. While social media is an easy way to foster communication and provide news and entertainment, it can also serve as free advertising space for businesses.
Here are four reasons why your business needs to maintain an active presence on social media!
1. Free Advertising Space
While there are ways to use platforms like Facebook and Instagram for paid advertisements that are “pushed” to certain users, this is not a requirement! A simple profile and active presence on one of these platforms helps to get the word out about your business and the products and services you provide! You can freely comment on groups or utilize hashtags to get your posts seen by the masses!
2. Customized & Targeted Paid Advertising
Various Social Media platforms provide businesses the opportunity to conduct targeted advertising campaigns and content marketing ads that are fully customizable and very affordable. These targeted ad campaigns allow businesses to choose their appropriate target demographic and pay what they want for the campaign. The social media platform will then distribute the funds that you have allotted for that campaign to reach out to as many people as it can based on your target demographics. There is also the possibility to review your ad results in real time so that you can see just how many people are viewing your advertisements and how often.
3. Social Media Management
If you are a little bit weary about managing your own social media accounts, there are tons of available applications (check out Tilt Social's Management Platform) and outsourcing opportunities available to effectively have your social media accounts run themselves! After all, every social media platform comes free of charge; why not take advantage of that? Even if you do not think you have the skills or the time to manage your accounts, at least sign up and hand your content over to a social media management company (Tilt Social) who can take it all off of your hands!
4. Increase Your Visibility In Search Engine Results
Search Engine Optimization, or SEO, is one of the most talked about aspects of digital marketing. In terms of social media marketing, you can very easily increase your visibility among search engine results simply by maintaining an active social media presence and linking your website to your page and posts. This will encourage followers to click to your webpage and effectively drive traffic to your website, thus increasing your visibility in search engine results!
All of this for free? Wow, who knew!?
- Visit TiltSocial.com today to help fill your social media presence.
(Tilt Social is a US based company that creates and manages content for business owners across Facebook, Instagram, and Twitter).